An HR agency based in Limassol, Cyprus. The "tribe" logo is set in lowercase letters, establishing a friendly and trustworthy tone of communication. The elongated letter "i" symbolizes perseverance, determination, and a readiness to overcome challenges—much like a dachshund, which grows in length. This is not merely a design but a reflection of the brand’s philosophy: a commitment to growth and unconventional thinking.

Our studio developed the logo and a comprehensive conceptual brand identity that distinctly sets the company apart from its competitors.

The photographs in the project are intentionally stretched, emphasizing the dynamism and uniqueness of the visual style. This approach enhances memorability and conveys the idea of constant forward movement. Each image becomes a metaphor for growth and flexibility, aligning with the brand’s philosophy.

Tribe features a dynamic style that effortlessly adapts from large-scale constructions to handheld items, be it a notebook or merchandise. Vibrant and bold, it is instantly recognizable at any distance, making it a powerful tool for capturing attention.

Our Art Director Vasily traveled to Cyprus to present the "tribe" project in person. The company’s CEO and internal marketing team highly appreciated the concept’s sophistication and depth, noting the boldness of the creative solution and its seamless alignment with the developed brand strategy. The project truly stands out among competitors.