Oleg Tinkov’s Tinkoff Cycling Team is one of the world’s top cycling teams and a participant in the Tour de France, Vuelta a España, and Giro d’Italia. The team’s impressive record includes 6 Grand Tour victories, 13 triumphs in classic races, and 13 wins in stage races.

Our studio developed the team’s complete visual identity: the logo, the kit design for both riders and bicycles, as well as the livery design for all support vehicles—from team cars to the team bus.

More than just a color — a strategic choice. We selected a vivid fluorescent hue to ensure the team would stand out instantly in the peloton, even at high speeds. This color provided exceptional visibility on television screens, making Tinkoff riders highly conspicuous at every moment of the race—from sprint finishes to mountain stages.